SIDE

Display Design

Custom design
and furnishings
to enhance
spaces and brands

SiDe, Samorani Interior Design, is the architecture and design workshop specializing in the design and creation of display solutions, customized furnishings, and trade fair setups made in Italy. Combining technology and craftsmanship, creativity and know-how, our team of experienced designers and planners transforms different materials into functional furnishing elements capable of communicating brand identity.

We offer solutions ranging from unique pieces to industrial production and provide support from design to production, ensuring customized, high-quality creations.
With SiDe, every element – from displays to furnishing accessories, from trade fair stands to museum installations – becomes a strategic tool for brand communication and enhancement.

Creations

CUSTOMIZED DISPLAYS FOR RETAIL AND TRADE FAIRS

We create counter, floor, and wall displays using innovative and sustainable materials, including:

FSC® certified birch wood, for a natural and elegant design
Corrugated and honeycomb cardboard, durable and lightweight
Modular and interlocking models, for quick and intuitive assembly.

Each display is designed to enhance the product and the purchasing experience, improving brand communication in retail outlets and trade fair events.

MODULAR AND CUSTOMIZED TRADE FAIR SETUPS

We design custom trade fair stands for events, exhibitions, and conferences, creating:

Modular furnishing systems, adaptable to various display needs
Lightweight and sturdy structures, easy to assemble and transport
Integrated solutions with customized graphics, to maximize brand visibility

Our setups are designed to offer a strong visual impact and an engaging experience,
perfect for both small and large companies.

RETAIL AND SHOWROOM SETUPS

We bring unique exhibition spaces to life with custom furnishings for stores, promotional corners, and company showrooms. Our solutions include:

Furnishings for retail outlets and promotional islands (shopping centers, temporary shops)
Customized display corners, for effective visual communication
Innovative design and eco-sustainable materials, for a coordinated, quality image

MUSEUM INSTALLATIONS

We design installations for temporary and permanent exhibitions, studying the arrangement of display elements and lighting technology to enhance every detail.

FURNISHING ACCESSORIES AND INTERIOR DESIGN

Conception and creation of fully customized furnishing accessories based on client needs, for commercial spaces, showrooms, and residences. Each element is custom-designed to offer functionality and aesthetics in perfect harmony with the surrounding environment.

3D DESIGN AND MODELING

From the initial concept to the final realization, we offer a complete 2D and 3D design service, which includes:

Surveys and executive development of projects
Photorealistic renderings for detailed previews
Assistance with final assembly

Materials

FSC® certified birch wood and MDF
Corrugated and honeycomb cardboard, solid cardboard, corrugated plastic
Forex® and PVC
Plexiglas® and polycarbonate
Communication (sandwich)
Dibond®
Adhesives for windows, floor graphics, wall graphics, vehicle wraps, etc.
Fabrics and canvas

UV PRINTING AND FLAT AND ROLL CUTTING

We use advanced technologies for direct UV printing on rigid and flexible materials, with Eco-UV CMYK, white, and transparent inks.

Special effects with gloss, matte, and embossed varnish
Precision cutting and shaping on various materials